Wunderman Thompson Commerce & Technology Netherlands, a WPP company and part of the global Wunderman Thompson network, is partnering with Ketch, an automated privacy management and approval platform. Through the partnership, the companies aim to ensure that customers’ privacy preferences are at the heart of every interaction.
Consumers place a high value on data privacy, perhaps more than many brands realize. According to a survey on consumer attitudes toward data privacy, 83% of consumers say they see the value of sharing data with brands. They want to know in advance how their data will be collected, used and disseminated. Research also shows that providing this trust also leads to customer loyalty. The results show that buying desire increased by 23% for brands and companies that treat customer data responsibly.
Ubbo Maagdenberg, CEO, Wunderman Thompson Commerce & Technology Netherlands: “Properly using data to improve customer interactions and experiences is essential to the growth of brands. This also applies to consumer confidence. Ketch offers technology that enables brands to do both and meet the growing demand for individuals to control how their data is collected and used. We are excited to partner with Ketch to explore these capabilities for our clients.”
“The digital landscape is in the midst of a paradigm shift as consumers are empowered to control how their data is collected and used. By partnering with Ketch, Wunderman Thompson Commerce & Technology Netherlands can offer its customers a platform that supports the growing demand for privacy management,” said Tom Chavez, Co-Founder and CEO of Ketch. “What inspires us in this collaboration is Wunderman Thompson’s belief that growth and respect for privacy are not opposites. In fact, the opposite is true: Privacy creates trust, which creates value and brand preference.
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