- Press Club
Leidschendam, October 22, 2020 – Dutch menswear brands Coef, Dstrezzed and A Fish Named Fred sign their Westfield Mall in the Netherlands. The three brands will be present at The Gallery, the creative heart of the mall, where visitors will soon be able to find the latest and most innovative brands and products.
With Coef, Dstrezzed and A Fish Named Fred, the mall is adding three exclusive menswear brands to its portfolio. Coef and A Fish Named Fred opened their first flagship store outside of downtown. The Coef & Dstrezzed brands focus on “modern men” and on men who value the special quality and aesthetics of clothing. A Fish Named Fred stands for individuality and individuality and makes use of bold prints in their designs that are reflected throughout the line.
According to Bart Van Toilert, Regional Manager at Unibail-Rodamco-Westfield, the new brands are a great addition to The Gallery: “Coef, Dstrezzed and A Fish Named Fred are three unique brands that, as we do throughout the mall, are really responding. Consumer perception. This fits perfectly with the feeling we want to create with the mall and you will soon see this reflected in the shops at the show. ”
Coef is 280 square meters, Dstrezzed unit is 132 square meters and A Fish Named Fred is 92 square meters of The Gallery. The brands join an impressive roster of brands soon to be featured in The Gallery, including Dutch retailers Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Hutspot.
Westfield Mall of the Netherlands is scheduled to open in March 2021.
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