We see them more and more, but why?

General Motors and Netflix are announcing that the electric car will now play a supporting role in various films and series. And don't worry: you won't see them in the new episodes of the series Bridgerton. But when there is room for it, we will see the car moving prominently in the picture.

It's giant. Product placementDeal. GM is one of the largest automakers in the United States, so this could make Netflix a lot of money. And it comes at just the right time. Not only are subscribers declining, but the company is also struggling to make a profit.

The electric car gets a nice supporting role.

The deal is with the streaming service as a whole. So it doesn't apply to specific movies or shows. But the electric car only comes into the picture when it makes sense. So we don't see it during that. Weird thingsBut if you get kidnapped, it doesn't have to happen in a gas guzzler.

https://www.youtube.com/watch?v=5jymEz9xkPQ

That’s the message that Will Ferrell, a first-grader, is conveying in the YouTube video above. You can also get bitten by a zombie while driving an electric car, for example. The possibilities are endless, but they’re not limitless. And that’s part of the message, too.

It's all about the money.

We're making a bit of a joke out of it now. And GM is also packaging the message pretty well, in partnership with Netflix. But in the end it all comes down to one thing: money. The video above is a commercial that explains the ad pretty well.

The commercial first aired during the Super Bowl. This is the second time Ferrell has starred in a commercial for an electric car manufacturer. In 2021, she did the same thing and then compared sales of those cars in the United States to sales in Norway. And he wasn’t happy about it.

Youtube

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