The huge growth in HBO Max viewership is helping AT&T in the broadcast battle – Wel.nl
AT&T has taken important steps in the battle for the influx of viewers. The live streaming service HBO Max, which AT&T competes with with Netflix and Disney + in the US, has attracted far more subscribers. The number of new customers doubled compared to the third quarter.
The number of subscribers at the end of the fourth quarter reached 17.2 million. If regular HBO subscribers, who pay for HBO’s cable carriage, are also listed in the US, HBO has more than 41 million subscribers, which means AT&T is ahead of schedule. The 1984 Wonder Woman premiere was a major boost to the broadcast service, according to the company.
Worldwide, there are about 61 million viewers of HBO. Compared to Netflix, which crossed $ 200 million in the last quarter, that’s not much. Disney + is closer.
AT&T has also benefited from the demand for new mobile subscriptions as large numbers of people work from home. There was also great demand on stable internet and relatively few subscriptions were canceled. The Warner Bros Film Branch has suffered from cinemas shutdowns around the world and Warner theme parks have also been affected by coronavirus benchmarks.
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