Six disappeared from Groningen: this will return

Six disappeared from Groningen: this will return

Foreman! The SIX jewelry store on Guldenstraat has suddenly disappeared. The building on the corner of Vismarkt is currently under renovation.

At SIX, I bought fashion jewelry and accessories. The brand was part of the German Beeline Group, which also owns the I AM jewelry store. In November 2020, Australian jewelry brand Lovisade acquired SIX and I AM subsidiaries, the Beeline Group said in a press release.

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Photo | In the district of Groningen

SIX becomes Lovisa

Do you know the name Lovisa from somewhere? Which can. The company has more than 450 stores in the United States, France, the United Kingdom, Australia and countries in Asia. With the acquisition of SIX and I AM, you’ll also find this store in other Dutch cities.


The SIX branch in Groningen is now being converted into Lovisa. SIX store employees will move in with them. It is not yet known exactly when the new store will open. In any case, you can still go to the same building to get affordable, fashionable jewelry.

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