North Holland Province and Nissan Cooperation

North Holland Province and Nissan Cooperation

Region – Automaker Nissan and the province of Noord-Holland are extending their cooperation until at least the end of 2025. And in the US state of California, representatives of the two parties sign an agreement to this effect today. Deputy Jeroen Olthof of the province of North Holland is On this site because he is involved in a Dutch business mission. This is related to Queen Maxima’s working visit to the United States.

Cars are getting smarter and taking tasks out of the drivers’ hands. It is important for the province of Noord-Holland to know upcoming technological developments and their impact on infrastructure. Through testing on country roads, Nissan is gaining insight into the performance and impact of advanced systems. In this way, the county is informed in a timely manner of developments that can ensure that we travel intelligently, cleanly and safely in the north of the Netherlands, now and in the future.


District roads are ideal for field testing of newly developed technologies such as driver assistance systems. This is because different types of traffic use it, including cyclists and pedestrians, and there are intersections, roundabouts and traffic lights. For America-based Nissan, this is an ideal test situation. This allows the county to investigate how new vehicle technology and data are being used to manage smart traffic, and reduce carbon dioxide2emissions and improve road safety. In the coming period, the tests and information that Nissan and the governorate will conduct and exchange with each other will be clarified. The county is also working with other auto manufacturers and companies to prepare well for the future.

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Collaboration results

The province has been working with Nissan since 2013. With the signing of this agreement, the cooperation will continue until December 2025. In recent years, the cooperation has presented many ideas. It is good to know that the province of North Holland attaches great importance to cybersecurity and privacy. For example, it was investigated whether by sharing video images from vehicles, a county traffic control center could respond more quickly and appropriately to accidents. Sharing this information has a positive impact on safety and accessibility.

Research has also been carried out on specific Dutch traffic situations that are difficult to recognize for (future) self-driving cars. An example is places with cyclists. This concerns cases when the sensors of these smart cars do not have a complete overview. It is also possible that the sensor’s view in a particular direction, such as roundabouts or blurred intersections, may be blocked. know more? Watch the video.

Dutch Trade Mission to California

The cooperation agreement will be signed during the trade mission to California. This is regulated by the Netherlands Enterprise Agency and the Ministry of Foreign Affairs. 120 Dutch companies and public institutions are involved in this business mission. During Queen Maxima’s economic working visit to the United States, topics such as climate change, energy transition and healthcare will be discussed. Smart and clean urban mobility is also high on the agenda.

The visit will take place from Tuesday 6 to Friday 9 September in San Francisco, Silicon Valley (California), Austin and Houston (Texas). During her visit from Tuesday 6 to Friday 10 September, Queen Maxima will be accompanied by Minister for Foreign Trade and Development Cooperation Lizzie Schreinämacher. Also participating in the visit are Minister of Health, Welfare and Sports Ernst Kuipers, Minister of Education, Culture and Science Robert Dijkgraf, and Minister of State Heijnen at the Ministry of Infrastructure and Water Management. (photo: attached)

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