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In the English seaside resort of Blackpool, a new tourist attraction is being developed around Peter Rabbit, also known as Pieter Rabbit in the Benelux. British theme park group Merlin Entertainments is developing a separate attraction, which is due to open next year.
Merlin stated in a press release that she has been working behind the scenes for eighteen months. The cost of the project is expected to reach one million pounds, or approximately 1.2 million euros. They are a partnership with brand owner Penguin Ventures and Silvergate Media, producer of the TV series Peter Rabbit.
The new experience gives visitors the opportunity to discover the world of Peter and his friends in five different areas., in the description. “Guests must think, move and use their senses like a rabbit to face challenges and join a secret club.”
There will also be a place to meet and greet. . Thomas Merrington from Penguin Ventures “A very interactive play area”. “It’s great working with Merlin to bring the ideas and themes from the show to life.”
The still unnamed attraction will be located next to Madame Tussauds Blackpool. The wax museum is also operated by Merlin. Merlin is also the director of The Blackpool Tower, The Blackpool Tower Dungeon, and Sea Life Blackpool, among others.
Blackpool Pleasure Beach
“The Peter Rabbit allure is the first in a series of new experiences that Merlin is launching in Blackpool as part of an ongoing investment programme.” More details are expected early next year. The city is popular with theme park lovers thanks to the Blackpool Pleasure Beach Amusement Park, which has a different owner.
Merlin already has experience with daily attractions around outdoor baby brands. In 2015, Shrek’s Adventure London, based on the DreamWorks Shrek films, opened. In the US and China, Peppa Pig runs themed worlds. A branch will be opening in the Netherlands soon.
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