Netflix will launch its new “Basic with Ads” subscription on November 3, 2022. It’s a cheaper version of existing subscriptions, but that’s where you’ll see ads as a user. At the moment, the “Basic with ads” option will not be available in Belgium yet.
Rumors about ads have been circulating on Netflix for quite some time. Ted Sarandos, the streaming service’s co-CEO, confirmed at the end of June that Netflix was already working on such a format with ads. More details about these plans were later leaked, but she had to wait until today for official news about them.
Basic with ads
Netflix introduced its new subscription called “Basic with Ads” in a press release. The cheaper formula will be available in 12 countries starting November 3. These are Australia, Brazil, Canada, Germany, France, Italy, Japan, Mexico, Spain, the United Kingdom, the United States, and South Korea. The intention is to expand this to more countries at a later date, although it is not yet known when that will be.
Basic with Ads costs $6.99. This is $3 less than the current cheapest formula in the US. For this amount you get the same image quality as on the “basic” subscription, which is 720p / HD. The intent is to offer the same collection of series, shows, and movies. Currently, “Limited Number of Movies & Shows” is not available due to licensing issues. However, the streaming service promises to fix that in the future.
4 to 5 minutes of advertising per hour
Users will see about 4 to 5 minutes of ads per hour while watching Netflix. These are short 15 or 30 second ads that show before and after movies, series, and shows.
In addition to Basic with Ads, users still have the option to choose one of the current subscription modes. They remain unchanged.
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