Reed Hastings, co-CEO and co-founder of Netflix, outlined plans for the streaming service to take action against unauthorized account sharing in the future. He promised not to introduce aggressive methods.
“We’re going to test a lot of things, but we’re never going to roll out anything that sounds like” tightening the screws “on our subscribers, Reed Hastings said in a Netflix briefing on first-quarter 2021 financials, according to Variety. They have to feel the procedures logically, in order to understand them. “
At the moment, Netflix does not make any specific efforts to prevent people from giving out their passwords and sharing accounts without paying for it. Research shows that more than half of Netflix subscribers share their password with at least another person. The practice costs Netflix billions every year, even though the live streaming service hasn’t shown itself as an opponent. They assume that many people who learn about Netflix through someone else’s account will later have a subscription themselves. Even internal data confirm this.
However, Netflix launched a test with a number of users around the world last month. Additionally, some received a warning message to verify their accounts if they suspected they were using the streaming service incorrectly.
Netflix COO and chief product officer Greg Peters said in the company’s briefing on Tuesday that results of that test will be analyzed. Based on this, it will be examined which model is ideal for future presentation.