Hasbro specializes in the design, production and marketing of toys and games. The group is also active in the production of films and television programmes. Net sales are distributed as follows among various activities – toy and game sales (83.6%): figures and games, dolls and popular toys, traditional toys, electronic toys and games, creative and educational toys and games, card games, and others. Sold under franchise brands (Littlest Pet Shop, Magic: The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh, Transformers), and under partner brands (Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Disney’s Descendants, Beyblade, Dreamworks’ Trolls, Sesame Street, and Yo-Kai Watch), under their own brands (Baby Alive, Furreal Friends, Kre-o, Playskool, Playskool Heroes) and others (board games and digital games sold under Dungeons & Playskool). Dragons, Jenga, The Game Of Life, Operation, Pie Face, Scrabble, Trivial Pursuit, Twister, Fantastic Gymnastics, Speak Out, Toilet Trouble; – Production and sale of film, television and digital game licenses (16.4%). States account for 60.5% of net turnover.
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