The Cowboys continued the Thanksgiving tradition between the two halves, launching a Red Kettle campaign for the Salvation Army with a performance from country star Ken Brown.
But unlike in normal years, this first half has not been shown in the field due to COVID-19 restrictions. Instead, Brown’s performance was pre-recorded outside AT&T Stadium in Dallas, with strong lights and cheerleaders dancing to his voice.
Brown has joined a roster of country stars to the roster over the past two decades, including Kenny Chesney, Kelly Clarkson, Carrie Underwood, Luke Brian and Keith Urban. And the issue of the Salvation Army speaks to Brown.
“There were times when I grew up when my family just didn’t have enough food, or there was a roof over our heads, and today, there are a lot of people in need.” Brown said in a statement that 2020 has been a difficult year, but every little act of generosity helps. “I am honored to have the opportunity to spread awareness of the ways people can help this holiday season and beyond.”
Brown is 27 years old, originally from Chattanooga, Tennessee. He auditioned for The X Factor and American Idol, but made a name for himself by covering and posting popular songs on YouTube.
Since then, he’s released two studio albums and won the award for Best Korean Artist at the 2019 American Music Awards. His album “Experiment” peaked at # 1 on the Billboard chart in 2018, and performed Worship You during the show, which was released last month.