Formula 1’s popularity has grown exponentially in recent years. The number of viewers has increased exponentially, especially in the United States, more fans have joined. It ensures that there is a lot of demand for tickets, for example. Christian Horner mentions that someone like Taylor Swift doesn’t just get into the ring.
The popularity of Formula 1 is also reflected in the calendar. This year, there are three major awards on American soil on the calendar. At the beginning of this year, the Miami Grand Prix was already held, and later this season there will also be races on the Circuit of the Americas in Austin and Las Vegas. Especially from racing in Vegas, a lot is expected in terms of presentation and the presence of VIPs.
Red Bull Racing team boss Christian Horner jokes that celebrities can’t just enter the paddock. The head of the British squad is referring to singer Taylor Swift who has been used as a crowd puller for years. Speaking to ESPN, Horner explains his reasoning: “You may remember when Taylor Swift was used in Austin a few years ago to draw a crowd. Now she’s lucky if she can get a pass! A lot has changed in the last few years.”
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