Popular dating app Hinge teamed up with vacuum To help singles build healthy minds before building healthy relationships.
Over 20 per cent of Australians revealed they felt “more dating anxiety” during this Corona VirusAnd the app Psychological health Corporation It created two pre-historic brokerage services To help calm lovers and prepare to find love.
“Both companies believe that mindfulness is critical for individuals to create a meaningful connection,” Logan Urey, director of relationship science at Hinge, tells 9Honey.
Related: How Dating Apps Have Changed the Dating Landscape in the Last Decade
“People often get nervous before a date, but this increase increases during a pandemic.”
The initiative comes ahead of World Mental Health Day this weekend.
Since March, Yuri says, “one in three Australian hinge users have talked about themselves” about dating because of nerves. This is despite a growing desire among dating app users to communicate meaningfully during lockdown.
This dating data specialist attributes this to a spark in “negative self-talk,” or “the voice that says” I’m not good enough “or” this person isn’t going to love me “in our heads.
Adds Ury, “Headspace has created a beautiful meditation that combats this and helps people feel relief from the stress they might be experiencing before meeting someone new.”
Related: How Dating App Usage Changed During Coronavirus
Oddly, there has been a stark shift in dating attitudes on apps since the start of the pandemic.
With Hinge recording a 30 percent increase in messages on the app in March compared to February, Ury is revealing that the toxic trend of “shadows” has diminished dramatically.
Ghosting, the act of the sudden disappearance from a life of romantic interest without warning or explanation, was afflicted by 91 percent of Australian Hinge users.
“We now see a 27 percent decrease in shadows,” explains Urey.
He notes that this shift resulted from “singles’ desire to kick bad dating habits” and being “more intentional about the kind of partnership they want.”
“It makes them more sympathetic when dating.”
August saw another increase in Hinge dates happening both in real and in real life, with 17 percent of users choosing to meet their match compared to the previous year’s stats.
“People are not taking 2020 off from dating and still using this year to network,” says Yuri.
The company hopes the two meditation programs, which are available online and last between five and six minutes, will help ease some of the bachelors’ fears.
“There is a lot of uncertainty right now, and there is a lot of fear,” says Urey. “This is really bleeding into every aspect of our lives.”
“I’m proud that Hinge talks about mental health facts and they teamed up with Headspace to create a first-of-its-kind meditation.”
“Having personally dealt with addiction and substance abuse, mental well-being is a topic that I am passionate about not just for myself but for our articulated community,” Justin MacLeod, CEO and founder of Hinge, says of the initiative.
“We want users to be calm and comfortable when communicating with one another, so it was illogical to partner with Headspace to develop the first data reflections ever.”
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