Several examples in the campaign show that the package is “not just a package”. According to GLS, the package is also considered the hopes, dreams, and aspirations of the sender and receiver. The campaign includes short videos about these sentiments and the importance of GLS services in everyday life.
In the campaign, which is being launched in Europe and North America, the GLS conveys its recently renewed brand promise. “The campaign shows that GLS is all about the customer,” says Marilyn Rhodes, Senior Director of Group Strategy, Marketing and Communications at GLS Group. “Over the past year, we have taken a number of significant steps to further enhance our brand and show our customers clearly what we stand for. With this international campaign, we are getting closer and closer to fulfilling our mission to be everyone’s favorite parcel deliverer. It is an important and logical next step in spreading the GLS message across all regions of the world. our markets.
This story from DentsuAchtung! Translate into a brand campaign. Diederik Mulder, Technical Director at DentsuAchtung!: To show the typical GLS mindset, we chose a different perspective of parcel delivery: the parcel recipient’s perspective. For them, it is not just a package, but perhaps the most important in the world. Something as simple as delivering a package means a lot to the person who receives it. Parcels to Individuals sums up the idea in three words.
The campaign consists of video, print, outdoor, social, and digital ads.
credit:
Client: GLS
Desk: DentsuAchtung!
Creative Directors: Samir Swain and Burn Hunter
Designs: Diederik Mulder & Daniel Bunde-Pedersen
Strategy Director: Gerben van der Zwaard
Account: Ralph Palk, Manon Bate
Produced by: Josie Riken, Mark Elbers
Production House: Halal
Director and Photographer: Noel Lusine
Offline: 21jumpcut / Arthur Ivens
Music: Shams El Din
Sound: Sharkee SharkFaai
