Gals support ladies in ‘Challenge Accepted’ image marketing campaign on Instagram

Actress Kerry Washington participates in the Problem Acknowledged Instagram pattern that celebrates gals.


Kerry Washington/Instagram

If you happen to be on Instagram, you may possibly have seen your feed flooded with black and white pictures of gals, together with the hashtags #ChallengeAccepted and #WomenSupportingWomen. The viral campaign is a way for women to demonstrate appreciation for other women of all ages who encourage and assistance each and every other. 

Ladies from all walks of existence — well-known and not-so-famous — are putting up selfies with good affirmations about the value of supporting and inspiring other females. They are also nominating other ladies to do the very same on their very own Instagram accounts.

As numerous as about 3 million photographs have been posted with the #ChallengeAccepted or #WomenSupportingWomen hashtags.

“Adore this straightforward way to carry just about every other up. #challengeaccepted,” design Cindy Crawford posted an Instagram image of herself on going for walks along a beach. “Thank you for nominating me @vanessabryant.”  

This is a lot more information and facts on the campaign and how you can participate.

“Challenge Approved. Cherishing, supporting and believing in gals is just one of my best joys,” actress Clare Grant posted on her Instagram Monday. “Females loving me, supporting me, and knowledge me is just one of my best strengths. Large really like to the gals who nominated me, all of whom I am enormously in awe of and inspired by.”

What is it?

The Obstacle Accepted campaign is a way for girls to guidance a single a further and rejoice themselves. The obstacle consists of women putting up a black and white image of on their own, employing the hashtag #WomenSupportingWomen and which includes a thank you to the lady who nominated them.

Females are then nominating 1 female (or far more) privately in their direct messages to write-up their individual black and white selfie, with a supporting remark or two about the worth of woman friendships and sisterhood.

“Be self-confident no make any difference how a great deal makeup you have on. You rock specifically the way you appear!” actress Felicia Working day posted on her Instagram.

Why are women of all ages participating?

Women of all ages are collaborating to display their appreciation for girls who have encouraged them in their plans — personal and expert — as perfectly as to rejoice woman buddies who have stood by their aspect or offered them assist when they needed it most. 

When the thought of woman empowerment looks like a favourable information, not all ladies agree it can be the very best way to inspire gals to rejoice their accomplishments and deal with existing issues. 

“I think that if this ‘movement’ featured trans girls, or showcased feminine corporations or achievements or females in background, it would make extra sense,” podcaster Ali Segel told The New York Situations on Monday. “But the plan of this as a obstacle or bring about is seriously misplaced on me.”

(Take note: Trans females, like actress Candis Cayne, have also been participating in the problem on Instagram.)

“I just despise that women want to sense empowered and the 1st thing they feel of is selfies,” Segel tweeted.

Segel wasn’t on your own in her criticism of the challenge.

“I do not get this new ‘challenge’ possibly wouldn’t it be much more suitable to in its place write-up perform we have not too long ago savored that was produced by other girls? Books, docs, journal content, magnificence products and solutions, applications, charities, and so forth.,” writer and electronic producer Natalia Buia tweeted.

Who has accomplished it?

The diversity of gals participating is spectacular. Just in my own Instagram feed, actresses, experts, activists, directors, CEOs, coders, avid gamers and far more are sharing their appreciate for other ladies who encourage them and keep them likely.

Famous people like Ava DuVernay,  Demi Lovato, Halle Berry, Jeri Ryan, Kerry Washington, Felicia Day, Cindy Crawford, Jennifer Garner, Jamie Chung, Kristen Bell, Jessica Alba, Taraji P. Henson, Amber Midthunder, Marlee Matlin, Eva Longoria, and lots of extra are all submitting their shots to aid the campaign obtain momentum.

Listed here are some of the a lot of selfies currently being posted on Instagram: 

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