Italian fashion house Dolce & Gabbana filed a defamation complaint in a Milan court against Tony Liu and Lindsay Schuyler, two fashion bloggers from the United States. According to Dolce & Gabbana, the bloggers, the authors of the fashion magazine Diet Prada, were the cause of a major Asian boycott of the Italian brand with their coverage.
The fashion house is now claiming over $ 600 million in damages from its bloggers.
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The facts go back 2.5 years ago, on the eve of the Shanghai fashion show. Diet Prada then commented critically on a promotional video that Dolce & Gabbana released in response to the modeling. After all, the video has been described culturally misplaced in several responses.
Diet Prada also posted correspondence from Stefano Gabbana with an Asian woman who complained about the video’s content. That post showed that Gabbana was responding to this criticism with a screaming anti-women match. The Italian designer later claimed that his account had been hacked. Later, the fashion house apologizes for the problems.
However, Dolce & Gabbana faced a lot of headwinds after the events in Asia. According to the fashion house, this caused extensive damage. The Italian fashion house was forced to cancel the modeling as calls followed in China and around the world to boycott the brand.
These difficulties, according to Dolce & Gabbana, were the result of Diet Prada’s publications. The fashion house says it has since had to invest more than $ 450 million to undo the damage to its brand image. Along with a number of other claims, total damages of approximately $ 600 million are sought.
Dolce & Gabbana’s complaint was filed in a Milan court two years ago, but it has only appeared now as Diet Prada itself has announced the feud with the fashion house. According to Liu and Schuyler, it’s remarkable that the fashion company formally apologizes first, but then silently tries to take revenge.
The Business of Fashion post notes that since the problem, Dolce & Gabbana has closed branches in Chengdu, Shanghai, Nanning and Beijing. “The scandal appears to have affected poster sales in China,” the magazine said.
Diet Prada’s attorneys argued in response to the impossibility of handling the complaint in a Milan court. After all, the facts took place in Asia, while the headquarters of the recalled party was located in the United States.
Leo and Schuyler often criticize the fashion sector on their blog. Their comments relate to the proposed designs as well as a number of social bottlenecks. According to Susan Scafedi, director of the Fashion Law Institute at Fordham Law School, the lawsuit is an attempt to silence Det Prada and his bloggers.
Diet Prada has more than 2.5 million followers on Instagram. Since the lawsuit went public, the blogger has already raised over $ 38,000 to defend it. Liu and Schuyler say they will never tolerate the lawsuits that lead to the silence of their platform.