Amazon Prime Day will take place from October 13-14

CBS / AP

Amazon aims to start the holiday shopping season early this year.

The company celebrates its two-day anniversary in October this year after the coronavirus pandemic forced it to postpone its sales event from July. It’s the first time Prime Day is in the fall, and Amazon is positioning it as a way to get people to start holiday shopping.

Even before Amazon’s announcement on Monday, major retailers said they plan to push shoppers to start holiday shopping in October and offer deals early, hoping to avoid crowding in stores during November and December.

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