Universal Music Netherlands and Virgin Records Germany have signed a contract with Afrojack and his label Wall Recordings. This is the first joint signing under the newly launched Center for Electronic Dance and Music at Universal Music Central Europe.
Within the Electronic Music Center, EDM artists have access to Universal Music Group’s global resources and capabilities. This should create an international focus dedicated to the ambition of artists around the world. The first single in the new collaboration is Day & Night by Afrojack & Black V-Neck. Money Long. It will be released on August 12 and will be accompanied by a pre-release campaign on TikTok, extensive digital marketing, radio campaigns, global clubs, and video content.
Max Babroth, Vice President A&R Central Europe and International Marketing in Germany: “In the new center, we are joining forces and strengthening the international approach. This allows us to switch faster and introduce dance artists who sign with us on a European platform from the very first moment.” Avrog Afrojack said in a press release that he is pleased with the new collaboration and has big plans for the future. Kees van der Hoeven, CEO of Universal Music Benelux adds: “I am delighted to welcome Afrojack back to the label. Especially as our collaboration is now part of a new international setup that offers our artists a better service and we can offer them more opportunities. Afrojack is an amazing artist and a great addition to our portfolio. our group.”
With over 25 times platinum rank and over seven billion streams bearing his name, Afrojack is one of the most commercially successful artists in the genre worldwide.
Photo from left to right: Samuel Rady (wall recordings), Michael Wadstrom (EMI Sweden), Henrik Hansson (EMI Sweden), Bert Bessmann (UM Belgium), Jacob Kaczmarek (UM Poland), Max Babroth (UM Germany), Katharina Lewis (Polydor Germany), Rowan Zischel (Wall Records), Magnus Textor (Virgin Germany), Afrojack, Kees van der Hoeven (UM Benelux), Alexander Niep (Virgin Germany), Jan Willem Van Dyck (UM Netherlands), Robert Jan Voorbrack ( Mother of the Netherlands), Ibrahim Fourady (Netherlands), Ross van Tongren (Wall Recordings), Geoffrey Gazi (Wall Recordings).
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