VR46 has entered into a joint venture with The Hundred Media Holding. The goal is to offer a global platform to all Valentino Rossi fans and riders of the VR46 Academy Riders or Grand Prix teams.
Valentino Rossi’s empire continues to grow: to the VR46 Riders Academy with its Moto2 Racing Team, MotoGP and VR46 Racing Apparel, which will be supplemented this year with VR gear, especially for mountain bikers and motocross riders (available from October 2022), he now joins her” VR46 Metaverse”.
Thus VR46 enters the digital metaverse and wants to offer all motorsports enthusiasts unique virtual experiences and content in the gaming world and NFT (“non-fungible tokens”; i.e. non-fungible digital assets). He was succeeded by a joint venture with the Italian media, the “hundreds” contract.
The project has a multi-year timeline, but the first content will be available later this year. The stated goal is to create a global platform dedicated to ‘Dottore’, the VR46 Racing team and the Academy. Fans should actually have fun, meet the VR46 drivers, interact and even race against each other.
Valentino Rossi explained: “The initiation of this huge project is an exciting task that I approached with an organized approach in partnership with top-class players.” “I am really excited to be able to reach fans all over the world and bring the atmosphere and excitement of VR46 to them through new technologies. I think this project is a very important step forward for the brand.”
“I am really excited to be working on this project, which will see an international icon like Valentino Rossi enter the Metaverse for the first time, to reinvent this virtual world like I did in motorsport,” said Jean-Claude Guinozzi, CEO of VR46 Metaverse and partner at The Hundred.
