It is a simple and effective way for brands to reduce their environmental impact.
As is often the case in the small mobile world, Apple has placed value The. When launching its latest iPhone 12s in October, the brand announced that it would be delivered without a charging unit in the box, nor headphones (except in France).
Apple’s vice president of sustainable development Lisa Jackson explains that consumers are really well equipped. “More than two billion chargers are in circulation in the world, I explained.By not producing it, we will save 2 million tons of CO2 emissions2. It’s as if we took 450,000 cars off the road. “ Without loader, the carton boxes are smaller, so transportation costs are reduced.
Ironically, some associations generally denouncing the environmental impact of electronic products have risen, believing that Apple’s decision hurts consumers. In France, it is also necessary to sell smartphones with
This article is for subscribers only. You have 55% left to discover.
Subscription: € 1 for the first month
It can be canceled at any time
Already subscribed? sign in
Lifelong foodaholic. Professional twitter expert. Organizer. Award-winning internet geek. Coffee advocate.