Aldi bought the first British strawberries in 2021. The supermarket chain participated this week. Strawberries have been on the shelves since yesterday.
British strawberries are not usually available until around June 20, when summer begins, but this is the third year that Aldi places the first British soft fruit on its shelves very early in the year so strawberry season starts early and earlier due to innovative planting techniques and more temperatures. Warmer.
One of the farmers who helped bring the perfect British product to the stores, and who has worked with Aldi for over 7 years, is John Lloyd. He has a farm in the Glamorgan Valley. John says: “The moment when the first strawberries are harvested in the UK is always impatient, and advances in cultivation techniques allow us to be among the first to harvest soft fruits.” “We are very proud of these strawberries, which are a wonderful example of high-quality British products, and we are excited to introduce them to fruit lovers early this year.”
Real strawberry lovers will have to travel to Hereford, where strawberries – fresh from the field – will be sold on Eigen Street from Thursday February 18th. After that, the strawberries will be delivered to stores across the UK.
Julie Ashfield, Director of Public Procurement at Aldi: “We are increasing the amount of food and drink we buy from UK suppliers by 3.5 billion pounds (over 4 billion euros) every year, providing more opportunities for UK food and beverage manufacturers.
“Working closely with these farmers and producers allows us to offer our customers the freshest British produce and respond quickly to whatever they want. This year people want to start summer early and get the most out of what is on offer, and we’re glad we can do that.”