July 1, 2022, 11:23
Next year, SXSW, the annual music conference in Austin, will launch a new event in Sydney, Australia. The seven-day conference-festival is organized in association with the Tourism Office of Destination NSW and event company TEG.
SXSW Sydney will be held next year from October 15-22. The conference and exhibition events will primarily take place at the ICC Convention Center in Sydney, other locations to be announced later. Next year’s US edition of SXSW will take place from March 10-19.
Roland Swenson, CEO and Co-Founder of SXSW: “The aim of SXSW is to help innovators achieve their goals. Sydney is the ideal city for the regional combination of cross-collaboration that exists in many industries.”
Geoff Jones, Group CEO of TEG as well as event producer at SXSW Sydney added: “SXSW is an internationally unparalleled event that has launched many creative professionals. By bringing the creative industries of the Asia Pacific region to the world, SXSW Sydney will be another milestone, enabling international and cross-sector connections that will provide insanely innovative products and content.”
SXSW (South by Southwest) was founded in 1987 as a music festival. Seven years later, other creative forms were added as well. SXSW is now a well-established and well-known name that, in addition to music, is also about movies, games, exhibitions, and education. Approximately 1,500 bands/artists perform annually, including Dutch artists such as Heideroosjes, Lucky Fonz III, Go Back To The Zoo and most recently Robin Kester.
