Although, Apple held a virtual event in September (here), Those who had been expecting iPhones were disappointed – the action focused on the new , And While that. Announcement date for The likely 12 Pro, 12 Max and 12 Pro Max are still in the air (Apple has not confirmed the names of the phones, but we will use them now). However, our best guess about when Apple will announce the phones is October 13 or October 14.
Before we explain why, note that Apple has not released any official information and has not responded to a request for comment. What we do know, however, is that the iPhone has definitely been “a few weeks” behind its usual schedule for September. Even beforeWe learned that the COVID-19 outbreak has forced suppliers in China to shut down or operate at limited capacity. Not only did this affect Apple inventory in September, but it will have an impact on sales as well. Apple has also closed retail stores in the US, although some now reopen in limited ways.
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Since Apple’s iPhone events usually happen in mid-September after Labor Day, the delay of “a few weeks” pushes us into the October area. And with today’s squeeze program already scheduled, Apple is unlikely to hold two events in the same month.
As for why we choose a date in early to mid October, there are several reasons. Japan’s financial news agency Nikkei Asian Review reported that Apple began production of the iPhone 5G phones in mid-September, which means that products will land in the pipeline sooner rather than later. Apple will also want enough hardware to get moving in time for the holiday season and Black Friday. Finally, it is in Apple’s best interest to choose a date when the likelihood of it engulfing bigger news is low. Although there is no guarantee that 2020 will be a slow day of news, the US presidential election will be held on November 3 and will really intensify in the second half of October.
This leaves us the first two weeks of October, and because Apple likes to hold its events on Tuesdays or Wednesdays, that gives us October 6, 7, 13 and 14. Ourselves, so that’s what we go for.
Again that’s just our educated guess. Apple hasn’t said anything yet and a lot of things can change for a cent (hello, did you meet 2020?). Let us know in the comments below if you think these dates are possible or if Apple will choose another date altogether.
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