Facebook has launched the Messenger API for Instagram for developers and businesses to enable brands that can provide a seamless chat experience on Instagram.
Team messenger from Facebook social networking site revealed at work F8 Developer Conference It is the annual developer conference Facebook social networking site who – which Messenger API to Instagram It will be available to developers and companies alike. For making brands can offer a smooth chat experience on Instagram
This global launch is the result of the successful trial period that started in October of last year. By allowing some project participants to use the tools to operate the messaging system Instagram Integrated with the applications they need or their existing business processes to help create more meaningful conversations. This can be further developed into customer satisfaction and increased sales.
This release reflects the importance Instagram growing, which is not only about being a cultural and social focal point. It’s also the place people use to discover and connect with brands. Today, 90% of Instagram users follow at least one brand. The messaging on the platform is equally important to the customer and the brand. Whether replying through stories, sending messages directly to each other. or mention
Team messenger Believe API This new approach creates a true relationship between the customer and the brand. Much more intimate which will lead to more commercial success This is evidenced by the fact that 30 developers and 700 brands have participated in the Messenger API beta. As evidenced by the fact that some companies lead API This new integration into their system has three things to do:
1. Manage all contacts in one place.
API This allows developers to integrate messages used by business owners alike Instagram And the Facebook social networking site Come to one platform This makes it easy for business owners to manage their interactions with customers across multiple channels.
2. Existing tools or systems can be used
Messenger API to Instagram This is consistent with the tools that business owners have already invested in. Whether it’s a CRM system or an ordering system to make sure you can take advantage of what you already have and create custom conversations to effectively create added value.
3. Provide a better customer experience
Messenger API to Instagram It allows business owners to connect with their customers quickly. More personalized to help build trust and brand love This API enables Sephora to increase its ability to quickly respond to customer interactions through conversations. Answer customer questions more efficiently. The average interaction rate for problem solving customers on Instagram has decreased by 15%.
Sandy Buchouts, Global Communications Specialist at H&M, talks about API This helped advance his business though. “We are thrilled to be the first brand to bring it on Messenger API to Instagram To help enhance customer service through the messaging channel Instagram After we bring API This is integrated into our work system. It was able to increase efficiency by 31 percent and increase customer satisfaction scores by 9.45 points.”
All developers will have access to Messenger API to Instagram To be able to expand into the platform which will gradually start opening business accounts in Instagram Before