Apple has a chance to boost sales ahead of the holiday shopping season, especially since it’s expected to announce more PCs running on its own chips instead of Intel processors.
Apple CEO Tim Cook said in June that modern computers running the company’s powerful M1 processor “fueled” Mac growth. In the last three quarters ending in June 2021, Apple sold $26 billion worth of Macs, up roughly 33% from $19.59 billion in the same period last year. “In fact, for Mac, the last three quarters have been the best,” Cook said in June.
Before the pandemic, which boosted sales of new computers, many customers and analysts feared Apple would discard the MacBook in favor of new, faster-growing businesses, such as the Apple Watch and iPhone. But Mac computers remain essential to Apple.
Last month, Apple announced and later launched new iPhones, iPads, and Apple Watches, leaving the Apple Macs line as a flagship product that didn’t get updated this fall. The 16-inch MacBook Pro, Apple’s flagship laptop, hasn’t been updated since 2019 and currently uses Intel processors instead of the latest Apple chips.
If Apple announces new MacBook laptops on Monday, it would be the culmination of a two-year transition to completely revamp the Mac range.
Since 2019, Apple has replaced Intel processors with its own, called the M1, which provides longer battery life and allows Apple to more closely integrate its hardware and software. Apple chips also allow for new features, while providing enough power to run demanding applications.
So far, Apple has released four different Macs that use its new chipsets: the MacBook Air, the Mac Mini, the 13-inch MacBook Pro, and the redesigned 24-inch iMac.
It appears Apple is preparing to redesign the best MacBook Pros with its own chipsets and new ports, including space for an HDMI cable to connect the laptop to monitors and a magnetic charger, according to Bloomberg. It also works on an iMac with a larger screen and a more powerful Mac Mini desktop, according to the report.
On Monday, Apple is likely to provide a release date for macOS Monterey, the latest version of Mac software, which was announced in June but not yet officially released.
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