Chocolate bar Toblerone loses Swiss identity | Financial issues

Chocolate bar Toblerone loses Swiss identity |  Financial issues

The American owner Mondelez of the Swiss brand wants to produce the bars not only at the current plant in Bern, but also in Slovakia from next year.

According to Mondelez, the announced move is necessary to meet “increasing international demand”, but it is sensitive in Switzerland. Since 1908, Toblerone has been manufactured only in Bern.

Le Temps confirmed that Toblerone is now pursuing successful Swiss products such as Milka. These chocolates are no longer only made in Switzerland and therefore can no longer be sold as Swiss chocolate. The Toblerone is more delicate because the logo contains the Matterhorn and the bear than the Bern logo.

Mondelez confirms that it will continue to invest in the plant in Bern. The additional plant in Slovakia should provide space to make better use of the plant in Bern so that “millions of additional bars” could be made there.

Seven billion Toblerone plates are manufactured each year, 97 percent of which are exported to 120 countries. Triangular rails, for example, are on sale at almost every airport in duty-free shops. According to Mondelez, a Toblerone strip is sold every two seconds in such stores.

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