Bollywood superstar Amitabh Bachchan is the first Indian celebrity to give his voice to a digital assistant from next year. The 77-year-old actor has been a household name in India for nearly half a century. The profound baritone is instantly recognizable to listeners in a country of 1.3 billion people.
Silicon Valley giant hope to create unique experience for Indian users. To speak to the Bollywood superstar, users must say “Alexa, say hello to Mr. Amitabh Bachchan”.
Be it movies, TV shows or podcasts, Amitabh Bachchan says the following about the collaboration: “Technology has always given me an opportunity to adapt to new formats. Be it movies, TV shows or podcasts. Now I’m looking forward to creating this audio experience in collaboration with Amazon and Alexa. Using speech technology, we’re building something to communicate more. Effectiveness with my audience. “
Amitabh is the first Indian celebrity to give his voice to Alexa. However, he is not the first celebrity. Samuel Jackson preceded him in 2019. However, his voice is only available to users in the United States, just as Big B’s voice is only available for India.
Alexa users can listen to jokes, weather, poetry, motivational quotes, tips, and more with his voice. “The Amazon Alexa team will work closely with Bachchan to capture the iconic voice of Shah Shah in Bollywood and provide customers with a unique audio experience.”
The feature will be available in 2021.