ANDROID offers an iOS option: users get the ability to request that apps not follow them

ANDROID offers an iOS option: users get the ability to request that apps not follow them

Google will allow apps to stop tracking just as Apple does.

With iOS 14.5, Apple introduced the option to disable tracking for all apps – Anti-tracking apps.

This app will similarly be enabled by Google for Android.

Bloomberg announced that Google is preparing the same option that will prevent apps from tracking users not only through the Android system, but also from outside it.

However, the tracking system for Google and Apple will be different. iOS allows you to choose whether to allow tracking for each app individually, while Google, according to insiders, will allow it for the entire system with a single slider.

This very important change for Android users will come as part of the new changes Google Play Service During the second part of 2021 and Android 12 updatesWhich will be available on most phones from the beginning of 2022. Users who choose not to follow apps will not have a so-called advertising ID on their account, and companies, apps, and other advertisers will not be able to send them personalized ads.

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Google has always hesitated to do something like this, because it itself makes the most money from ads, but in the end it decided to offer users this option. According to iPhone statistics, up to 96% of users with iOS 14.5 and later have chosen not to be tracked by apps!

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