Artificial intelligence (AI) is one of the biggest buzz phrases in the world right now, along with the Ukraine war, Chinese geopolitics, and climate change. Content-generating language model AI tools like ChatGPT and Bard are changing the landscape of text creation forever. (This blog was written using human intelligence, by the way, or what I have of it anyway!).
Let’s look at AI video generators; you will be viewing the products made by this 21st-century tool—whether you realize it immediately or not.
So what exactly is AI video?
It’s video that’s been created by a computer — from scratch or by using an existing video clip as a springboard for further AI manipulation.
Most AI video generators use a process called text-to-video to generate videos. Essentially, a user types in some language (text), and the video tool generates a moving image, a video from the text, using the coding in AI.
Creating a video is as easy as writing an email—or writing a blog like this one—it is a magical computer result powered by artificial intelligence as society moves towards more enriched forms of communication.
AI video will play an important role in the future of media creation and consumption. We will all have the chance to create movies and watch each other´s videos! Cutting-edge artistic companies are forming to fill the new market demand. After Effects video templates will inspire the director in you to bring your unique visions to life.
So video generation tools generate engaging videos based on input (text, images, descriptions). No actors, costumes, cameras, or sets. All you need is the script and the AI tool, which can also be applied to existing footage to change color, reduce and enhance sound and make other enhancements.
You can have a human-like digital creation speak your text—it is not hard to differentiate a real person from an AI creation, but AI text-to-video opens up a whole new world of communications. Text-to-speech technology is gathering momentum too, and synthetic voices are becoming more realistic (except they don´t um and ah!)
Another form of AI video is animation. When thinking about video animation, we usually associate it with video gaming and fun kids´ cartoons. But there are many other uses for an animated video, like explainer videos, tutorials, and 3D videos for different professional fields (think of all important medical training)…
The technique of animation uses 24 images per second to create the effect of a moving image. (The artists creating Looney Tunes had to draw like the wind to create that). Now, AI has made it much easier!
Components of AI Video
Stock footage can be sourced from libraries and film companies to incorporate into the AI video. Companies like artlist.io offer royalty-free stock footage, music, sound effects, templates, and plug-ins for clients to use in their unique creations.
Drones, another recent technology, are used to take aerial and landscape shots for AI manipulation.
The Outlook for AI Video Generators
Research suggests that humans this century have shortened attention spans, reading is less desirable a medium, and video is gaining traction as the preferred vehicle of information and ideas for work and play. Viewers retain 95 percent of the meaning in a video as opposed to 10 percent from text.
(As a writer, I hope this is not the wholesale case across the board, but there is undoubtedly that tendency—to watch rather than read—and AI will mean the sky’s the limit for creators and viewers together in one movement.)
AI and Creativity
Human creativity is able to spread its wings with AI video generation. No longer is camera work, lighting, sound, and editing the preserve of an elite film crew, but video can be made by anyone. Physical processes like these are now seen as obstacles in the way of the creation of a visual story.
As millions of hours of video are made, the story and script will become the heroes of the piece. Stars like Australians Hugh Jackman and Nicole Kidman will always have their place, though!
Examples of AI videos might be how-to videos, formal lectures, marketing videos, cooking videos, training videos in all their varied forms, music videos, and fictional videos.
When you break it down, the traditional way of making videos costs between $1K and $5K per minute of video; think studio, equipment, skilled workers and talent, etc. AI video opens up the scalable production of video—sure, it has a cost, but it is far more accessible to us all. Artlist.io has a basic plan for less than $20 per month to use their video templates, as previously mentioned.
Commercial reasons to be part of the AI video movement
Businesses will realize the following benefits of broadcasting their AI video:
- Improved engagement with audience/clientele
- Increased reach to new customers
- Improved SEO
- Improved communication of complex ideas through visuals
- Improved social media presence
- Enhanced brand awareness
So brainstorm an excellent script and use AI video to pursue your business goals; your kids might be using it for school projects and for fun too.
Avid music fanatic. Communicator. Social media expert. Award-winning bacon scholar. Alcohol fan.