Stoov recently launched its online store in Australia. Heating pads and blankets from the former RetailRookie can now be found outside of Europe for the first time. They are sold via our e-commerce channels.
Stove is reportedly working with local entrepreneurs to move to Australia Founder Teun van Leysen is on LinkedIn. Duco van Breemen creates an e-commerce network. For Stoff, it means the next step in the goal of expanding the state's portfolio. “It's always winter somewhere” is our motto, says Van Leisen.
In addition to the Netherlands and Australia, Stoov is active online in Germany, France, Belgium, Denmark and Spain. The brand has also been active in wholesale for about a year and a half. For example, the company works with the KaDeWe group in Germany. In the Netherlands, Stoov has partnered with Bijenkorf, where the products can be found via the webshop and in department stores in Amsterdam, Eindhoven, Utrecht, Rotterdam and The Hague.
Stoov was founded in 2014 and was crowned the fastest growing brand in the Netherlands in 2023 and 2024. Just like Nomad, Passa Sports and BenBits, it is present in the portfolio of investor Nederlands Merkgoed.
