All TikTok artists in participating countries can now use Ticketmaster’s ticketing feature to promote their live shows and connect with fans around the world. The new feature will launch in the United Kingdom, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden.
Music fans around the world can now discover and purchase tickets to events through Ticketmaster, directly through the TikTok platform. The in-app feature allows artists to promote their live performances to new and existing fans on TikTok. To date, the partnership has seen ticket sales campaigns for established and emerging artists, comedians and sports teams, including Niall Horan, The Cocks, Burna Boy and Shania Twain. Artists, sports teams, and event organizers have garnered more than 2.5 billion video views using the in-app feature since the beta launch.
Michael Kummerle, Head of Global Music Partnership Development at TikTok: “This is an exciting moment for millions of passionate music fans in the TikTok community. By enabling fans to purchase tickets directly through TikTok, we are giving artists the opportunity to reach ticket buyers in a whole new way and changing the game for live events around the world. As we work to bring fans closer to the artists and events they love, we hope to provide greater value to all artists at all stages of their careers and provide more opportunities for a growing fan base. We are very curious to see how our partnership with Ticketmaster will evolve over time.”
“Today’s music lives on a global stage and the demand for ‘live streaming’ has never been greater,” said Michael Chua, Vice President of Global Business Development and Strategic Partnerships at Ticketmaster. “Through our partnership, TikTok and Ticketmaster will enable artists to easily connect their content to discovery.” Events and ticket purchases are in the app, making it easier than ever for fans around the world to experience their favorite artists live.
