In a survey of 1,000 Japanese travellers, a large number of respondents considered Iceland, Finland, Latvia, the Netherlands and Greece to be their top choices for a trip between September and December 2023, the Long Haul Travel Barometer survey revealed.
When compared to travelers from other markets, a much larger number, namely 28% of Japanese respondents, have not yet chosen their European travel destination for the coming months.
According to the European Travel Commission (ETC), the top favorite destinations among potential Japanese travelers are France, Italy and Germany, with France and Italy equally popular, chosen by 23 percent of respondents, with Germany following closely behind at 19 percent, according to SchengenVisaInfo. .com.
In the preferences of Japanese participants, the United Kingdom and Austria shared third place, each receiving 13 percent. Spain is followed by 9 percent, and the Czech Republic, Croatia, the Netherlands and Sweden share last place, with 5 percent each.
Moreover, as ETC explains, when traveling within Europe, Japanese respondents have diverse transportation preferences, with choices reflecting travelers’ diverse priorities and the nature of their trips.
The majority of Japanese people prefer air transport, perhaps to visit at least two European destinations in a short time, with about half of the planned trips taking less than a week.
Among Japanese respondents, 42 percent chose low-cost airlines, while 40 percent chose full-service airlines as their preferred mode of transportation.
Train travel also attracts a large number of respondents, with 38 percent considering purchasing a single train ticket and 29 percent planning to obtain a train ticket.
High percentages indicate openness to exploring multiple destinations via train, which provides a more comfortable and immersive travel experience compared to air travel.
Japanese people prefer bus or bus transportation at 15 percent, and only six percent choose mobile homes, including campervans or campervans.
When planning trips to Europe, the most requested activity by Japanese travelers is cultural and historical exploration, with nearly half of respondents, specifically 46%, choosing this option.
Culinary experiences come in a distant second, chosen by 41 percent of Japanese, while slow travel captured the interest of 38 percent of respondents.
As for creative artistic activities, such as photography workshops, they ranked second to last at 15 percent, and luxury shopping came at the bottom of the list at 14 percent.
