This relates to a total of 76 establishments, but the holding company behind a number of Van der Valk hotels wants to expand by a further 60 establishments over the next five years.
Van der Valk International, one of the spin-offs of the family empire behind the hotel chain, announced it has bought a majority stake in Dunkin”s Dutch and Belgian businesses. What’s attractive is that the chain mainly attracts young people, says commercial director Kirsten Hoelscher. “They are guests of the hotel of the future.”
Van der Valk International also sees many opportunities for cost benefits. For example, cafés can share logistics, purchasing channels and IT systems with those in hotels. The goal is to establish a number of new Dunkin’ points of sale in or near Van der Valk hotels.
Van de Valk did not disclose financial details regarding the acquisition. US parent company Inspire Brands is clearly exiting the Dutch and Belgian Dunkin’s activities. Roberto Fava, the current CEO of Dunkin’ in the Netherlands, holds a minority stake.
This is not the first acquisition of a restaurant chain by Van der Valk International. For example, pizza and pasta chain Vapiano in the Netherlands got a fresh start in 2020 under the auspices of the hotel company. In addition to ten hotels in the Netherlands, Van der Valk International also has hotels in Germany, Belgium and Spain. Several resorts are also part of the company.
