Steiner sees interest growing and points to social media

The popularity of Formula 1 has increased dramatically in recent years. This coming weekend could be seen again in Zandvoort, where all tickets were sold out months ago and the organization expects a big party. Gunther Steiner thinks the popularity is greater than expected and notes that this works well for his team.

Formula 1 viewership numbers have risen exponentially in recent years. Especially in the United States, many new fans have arrived. This is due in part to the highly successful Netflix series “Drive to Survive”. The premier category of motorsports is also attracting a lot of attention online. The videos are watched on the official social media channels millions of times, and many users of the platform are also interested in this sport.

youths

According to Haas team boss Gunther Steiner, the sighting numbers are much higher than previously thought. The Italian team boss explains his reasons to Auto Hebdo: “I think that today many people watch Formula 1 outside of television broadcasts, especially young people. I don’t know if there is a tool to measure these ratings. than is known now. After all, we’re still measuring viewership numbers the same way we did 20 years ago.”

sponsors

The increasing viewing figures also ensure huge corporate interest in Formula 1. Steiner has noticed this as well, as more and more potential sponsors are reporting. Steiner is honest about this: “There is a lot of interest in general. We are currently in talks with many parties, but there is a lot of interest. As a team we have a lot of conversations. Potential sponsors usually want to see all the facts, so they take the time There is no rush for next year.