With a new, cheaper subscription, the Disney+ streaming service will stream four minutes of ads for movies or series lasting an hour or less, according to reports. variety Tuesday. The company announced in March that it would come in combination with ads.
to me variety As a result, Disney shows fewer ads per hour than some of its competitors. NBC’s live streaming service Peacock, for example, uses five minutes of ads per hour.
Disney+ will also be tougher on advertising to maintain its family-friendly image, the magazine said. For example, ads about alcohol and political topics are not allowed. The streaming service also reportedly does not want to stream ads from competitors in the entertainment space.
The cheaper Disney+ plan is due to be available in the US before the end of this year. An international rollout will follow in 2023. Subscription cost is not yet known.
Disney+ announced earlier this month that it received nearly eight million new subscribers in the past quarter. Netflix rival recently suffered a downturn. This streaming service also works on a subscription with ads.
