Vertiv, the global provider of critical infrastructure and connectivity solutions, has appointed Rainer Stiller as Chief Marketing Officer (CMO). Stiller will lead Vertiv’s global marketing organization in delivering its vision to provide customers with a more innovative and personalized digital marketing experience.
Stiller has more than twenty years of experience in leadership positions in sales and marketing at the F500 and Euro Stoxx 50 companies, with positions in the United States, France and Switzerland. Graduated from Munich University of Applied Sciences in Marketing and Human Resource Management, he learned the tricks of the trade at BMW headquarters in Germany.
Active on Vertiv since 2017
He joined Vertiv in 2017 as Vice President of Marketing for EMEA. Later he was promoted to Vice President of Global Channel Marketing. In this role, Stiller helped shape the shift in demand generation, customer experience, digitization of lead-to-order operations, sales team deployment, and strategic branding.
“Over the past four years, Rainer has made our marketing organization successful,” said Gary Niederpruem, Vertiv’s Head of Strategy and Development. “He is the foundation of a dramatically improved digital experience and has encouraged Vertiv to be more resourceful and strategic in serving our customers. His passion for the role of marketing contributes to our success both internally and externally. This makes him the ideal person to lead our global marketing organization.”
More creative, more goal-oriented, and more analytical
Of his appointment, Stiller said: “I plan to help Vertiv and the marketing team become more innovative, goal-oriented and analytical to better reach and engage our customers. I am proud to be part of an innovative organization and to lead a diverse and motivated global team committed to making a real difference for our stakeholders.”
