MG opent pop-up store in Westfield Mall, Netherlands
MG opened the doors of a new pop-up store in the Netherlands’ Westfield Mall in Leidschendam. The new showroom is the brand’s fourth physical expression, in addition to the three stores located in Amsterdam, Rotterdam and Breda. Polestar has also previously opened a space in Leidschendam Shopping Center.
Michael Van Wijngarden
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The primary purpose of MG pop up store is to introduce shoppers to MG. Visitors can see and feel the ZS EV, the EHS Plug-in Hybrid, and this summer also the new Marvel R Electric in the pop-up store. An MG product specialist is available to answer any questions about MG products and explain the advantages of electric driving. If desired, an appointment for a driving test can be scheduled immediately in one of the trademark brand stores in the Netherlands.
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The pop-up store was created in collaboration with Van Mossel, who acts as a distributor. The MG dealer network now includes three of the brands’ stores: in Amsterdam, Rotterdam and Breda. MG is the second automotive brand to establish its presence in Westfield Mall, Netherlands. In March, Polestar opened a similar store where visitors could display, configure and order cars on site if they wished.
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Polestar is opening a space in Westfield Mall in Leidschendam
