Do you know that a cybersecurity solution tool like a VPN can take your SEO to the next level? A VPN (Virtual Private Network) gives you access to organic search engine results page ranking for a remote location and keeps your data secure. It allows you to access location-restricted content.
Here are the 6 ways in which VPN can help you with enhancing your SEO and digital marketing strategy:
1. Access Geo-Restriction Services and Avoid Censorship
SEO often requires you to work beyond geographic barriers. In the past few years, internet censorship has become a lot stricter in many parts of the world. It is to limit the visibility of certain media like websites, ads, movies, etc. However, it can also hurt your SEO.
A VPN will let you access this geo-restricted content allowing you to expand, learn about your market and penetrate it more easily.
2. Boost Your Local SEO
A VPN is helpful if you are taking care of a website’s SEO and the client is located entirely remote to the area you are operating in. It will help you in understanding the requirements of their audience.
A VPN will allow you to connect yourself to a server located in the targeted market. Google search will show you the result like a local person, and you will get a better idea about the Search Engine Page Rankings and other parameters.
You will be able to change your marketing strategy according to the customer’s target location and their needs. Also, you can keep an eye on local competitors if you don’t have a platform to analyze their websites.
3. Anonymous Downloading
Torrents have gained a lot of popularity recently. It is used for downloading rights and legal purposes. You can also use it to download various open-source software like GIMP, Mozilla Firefox, Audacity, LibreOffice, and many more.
SEO experts frequently need tools and software to serve the needs of their customers. Thought, torrent tracks your download, gathering your crucial information that they can sell to a third party.
One of the most effective and the simplest solutions to prevent your personal data from selling and getting into the wrong hands is by using a reputable and fastest VPN service provider.
4. You Can Outsmart Google’s Search Query reCAPTCHAs
Though this might not be a great concern when it comes to SEO, it gets annoying if you use Google search queries a lot to check how your keywords are performing or to search for new keywords.
Typically when you perform too many searches in a day, Google might start showing you the message “unusual traffic from your computer network.” You will then have to enter the reCAPTCHA to solve this issue.
This will get boring and tiring after doing it continuously for some time. Luckily, a VPN lets you change your IP address instantly. You will not be asked to enter the reCAPTCHAs again when IP is changed. You just have to switch between servers when Google asks you to enter reCAPTCHAs as soon as you see the error message, and you can continue with your work, normally.
5. Avoid Bandwidth and Data Throttling
Not to mention that fast internet is critical for online marketing. You might have noticed that the internet slows down after a set duration. It is because bandwidth throttling is done deliberately to slow down the available bandwidth.
Companies do it to gain benefits. Like your ISP obstructs your internet speed several times a day to reduce the congestion over their network. This will let them handle the traffic surge without buying any additional equipment by processing fewer data at once.
Nonetheless, a VPN will help you by handling this situation easily. When you use a VPN instead of a third-party ISP, your traffic is less congested and will pass through a private network. Because your traffic passes through a less congested path, you will not have to face bandwidth throttling.
A VPN also prevents data throttling along with bandwidth throttling. Because a VPN encrypts your device’s internet traffic, it will not be possible for anyone to track what you have been doing. When these internet activities are hidden, your ISP will not be able to understand when to slow down your internet.
6. Make Your Remote Working Capabilities Better
If you are an online marketer who frequently works from public places like cafes and libraries, then you must invest in a quality VPN service. While remote working is beneficial, it might have some associated security risks.
You might have to connect with unsecured public Wi-Fi networks at times. But, you must be aware that public Wi-Fi connections are insecure, and cyberattacks are quite prevalent when you use such networks.
By using a VPN, you can make sure that you interact with your client in a confidential manner, and hackers will not be able to access your critical information.