Anyone who previously had an Amazon Prime subscription can use the streaming service Prime Video Use without advertising. However, these days will soon be numbered, because Amazon wants to start with additional ads from February 5th (also in Austria). If you don't want it, you have to do it additionally 2.99 euros Payment is monthly. The Prime subscription alone currently costs €8.99 per month.
2 to 3.5 minutes of ads per hour
In the United States, the change will take effect on Monday. between 2 and 3.5 minute ads It is broadcast for every hour of content consumed, according to the Wall Street Journal. The goal is to reach 159 users around the world — a much larger number than the ad-supported services of Netflix and Disney+. In general, Amazon has more than… 200 million Prime subscribers all over the world.
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According to Amazon's website, the ads displayed are clear Shorter than traditional TV And on most other streaming services. Some commercials may appear before the program starts and others during the series or movie He interrupts He was.
Amazon spends billions on streaming services
As one analyst told the Wall Street Journal, this would make Amazon… $3.2 billion (2.9 billion euros) from advertising money alone. Additionally come $1.6 billion Which comes from those users who pay for Prime Video without ads. Amazon wants to continue investing money in its streaming division. The company spends billions each year on the service, which also runs its own products.
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