Stefano Domenicali reveals F1’s vision: ‘Create a ‘Super Bowl’ everywhere we go’
Formula 1 CEO Stefano Domenicali shared the sport’s vision of taking every race off the calendar to the level of the Super Bowl. The Super Bowl is the final of American football, where entertainment comes first and sports are a part of that.
A special Grand Prix opening ceremony took place in Las Vegas last Saturday, with Lewis Hamilton, George Russell, Sergio Perez and Alexander Albon attending the countdown to next year when the starting lights go out in the Gaza Strip. The baccarat race will be the third visit to the United States next year, after the races in Miami and Kuta.
Domenicali says to The Wall Street Journal. “We’re trying, politely, to offer something that’s not purely American, but international. And we saw the effect of being stubborn in being in Vegas. Nobody thought we could convince the committees to be in the Strip on Saturday night.” , explains about the amazing growth of the sport.
Also interesting: Las Vegas will try what it took Singapore 14 years to do
I found the way
Formula 1 struggled to gain a foothold on American soil, as the events of the 2005 Indianapolis Grand Prix damaged the sport’s reputation. The introduction of the Circuit of the Americas in 2012 led to a period of slow growth, but the last two visits after the pandemic have sped up the process with record attendance figures. On the surge of interest, Domenicali says, “It was such a quick turnaround, over two years. An amazing transformation that didn’t exist before.”
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