Sports marketing latest news: KNLTB and EY want to make the exchange more visible to a wide audience | sports

Sports marketing latest news: KNLTB and EY want to make the exchange more visible to a wide audience |  sports

KNLTB wants to make Padel more visible to a wide audience along with new major sponsor EY

Accountants and consulting organization EY will be the main sponsor of KNLTB Padel for the next three years. Through joint investments and activities with EY and founding partners, the Tennis Association wants to further professionalize the sport and make the dynamic and surprising nature of the sport visible to a wide audience.

Jeroen Davidson, Chairman of EY Netherlands: “EY is proud to be the main sponsor in the Netherlands of this rapidly emerging sport in the years to come. Padel has a very positive aura and is infectious. Moreover, it is a dynamic team sport for women and men, young and old. This fits in with who we are and what we want to radiate as a brand and organization.”

Albert Jan Smed, KNLTB Commercial Director: “We are proud that EY wants to commit to padel and that we are embracing this new sport together. Padel is still in its growth phase, so it is a good time to step in. This requires vision, confidence and courage to invest. Together with EY, we can Introducing more people to Padel and making the sport more professional. The activation options are great, for example during events, clinics, company competitions and students.”

Padel quickly gained popularity with the latter. Currently in the Netherlands there are more than 75,000 substitute players (of which 25,000 are in associations). The number of active players is expected to reach 140,000 by 2024. The number of padel pitches will grow from more than 850 at the moment to 1,200 jobs in 2024.

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