The Indian wing of worldwide consumer big Unilever on Thursday, June 25, declared that the firm would be getting rid of the phrases ‘fairness’, ‘whitening’ and ‘lightening’ from solutions, and altering the Fair and Attractive model name.
The conclusion to rebrand its skin-lightening cream ‘Fair and Lovely’ arrives as the corporation was criticised for selling unfavorable stereotypes similar to darker pores and skin tones. A few times back, American multinational Johnson and Johnson stated that it will be halting the sale of two fairness merchandise that are sold in India.
Getting to Twitter, Unilever wrote, “We’re dedicated to a pores and skin treatment portfolio which is inclusive of all pores and skin tones, celebrating the variety of attractiveness. That’s why we are getting rid of the words and phrases ‘fairness’, ‘whitening’ & ‘lightening’ from items, and changing the Reasonable & Lovely brand identify.”
The new title for the cream was awaiting regulatory approvals, suggests Hindustan Unilever following announcing that it would fall the phrase ‘Fair’ in the model.