NAARDEN – Starting in the 21/22 season, Nike will be the new apparel supplier to Naarden Hockey Club. The world’s largest sports brand and hockey club Naarden recently designed new outfits together. Distribution and sale will take place entirely online via HC Naarden’s HockeyDirect environment.
The cooperation between the three parties (HC Naarden, Nike and HockeyDirect) was entered into for a period of at least three years. Other sponsors of HC Naarden’s jersey are from the same period: Rabobank, Nienaber Makelaars and Indicia.
Nardin hockey club will enter the competition with the Nike uniform from the new season. The home collection remains largely the same in terms of design and color. The original HC Naarden colors are back with the outdoor kit. There will be new Nike shorts, skirts, hoodies, vests and tracksuit kits.
Mark Van Wijk, President of HC Naarden: “We are extremely proud to be the first hockey club in Europe that is able to connect a world-class player like Nike to our club. Nike is not only a very popular brand among our young players, but it is also known for its reliability and innovative mindset. These core values coincide perfectly. With the desires and aspirations of our club. In addition, we are taking a big step forward with express delivery via HockeyDirect. So we look forward to fruitful cooperation with these parties. “
Incidentally, the hockey club supports local retailers – “whom we have worked with in recent years” – with a warm heart. Van Wijk: “However, we also believe that online sales are in line with the current zeitgeist and our club. After an extensive selection process, the combination of Nike and HockeyDirect emerged as a unanimous winner within the board of directors.”
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“In the US, Nike has been dressing up in hockey gear for quite some time now. Now it’s Europe’s turn. As a major progressive club, HC Naarden is an ideal starting point to put our foot on the Dutch soil. We do this with our partner HockeyDirect and so we choose the distribution and sales model. Online In our opinion, HC Naarden, Nike and HockeyDirect are an excellent match, ”says Jesse Herrima, who provided guidance from Nike.
David Purmer from HockeyDirect: “HC Naarden will have its own online environment where members can order all HC Naarden Nike clothes and merchandise. We hand this over to the HC Naarden Nike member at home the next business day without shipping costs. We provide suitable models in the club, so If anyone has doubts about the size, it can be fitted to the club in advance. ”
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