Netflix and TikTok: Does Diversification of Platforms Inevitably Lead to Gaming?

It seems as though every major entertainment platform has at least considered delving into gaming, and at this point, it is beginning to seem like going down the route of gaming is inevitable for any entertainment service that wants to survive in the long term. Sure; this might sound like a bit of an exaggeration, but as you are about to find out in this article, there might actually be an element of truth in this notion.

In this article, we will be taking a look at whether or not the diversification of platforms inevitably ends up with entertainment services leaning into gaming, as well as going through a few of the reasons why this occurrence seems to be popping up so often. Let’s jump right into it. 

Competition Drives Innovation

The amount of competition that is out there for entertainment platforms right now is truly unbelievable. Even the most successful of entertainment services are struggling to stay afloat in the current market, and we have already seen some of the biggest names in the industry being brought to their knees. 

While this may be a terrible thing for the companies in question, it’s actually a resounding positive for us customers. Competition is always a plus for the customer, and this is one of the few factors that can actually make major corporations make some pretty substantial changes.

Competition drives innovation, and in an effort to survive the current landscape, it would not be too far of a stretch to see some entertainment services implement gaming to see if this would be enough to stave off their demise for just a little longer. 

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Gaming Is More Popular Than Ever

Whether it be a complete guide about poker blinds or a top ten video featuring the best games of the year, people just cannot get enough of gaming content, and this is precisely why many of the leading streaming sites are looking to gaming as a way to broaden their horizons. 

Moreover, when you pair this fact with everything we said in the first section, it becomes somewhat logical to assume that some entertainment services might look towards the gaming industry in an attempt to capitalise on this newfound success. 

There are a myriad of reasons why gaming is so popular, and to try and list them all would be somewhat pointless. However, one thing that is for certain is that the world is becoming more aware of just how big gaming is becoming, and we are likely going to see all forms of media implement gaming to some extent in the not-so-distant future. 

It Depends On The Platform

It’s got to be said; not all services would lend themselves all too well to the gaming industry. For services like Amazon Prime, Netflix, or Hulu, gaming is just not something that would fit into their brand image all too well, and it is likely that some monumental rebranding efforts would be required to make such an endeavour feasible.

This is assuming that the fans would even accept such a move – most people would be able to spot an entertainment service that is trying to implement gaming from a mile away, and it is not too likely that viewers would respond positively to this kind of development. 

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Although, contrary to what we have just said, Netflix has been experimenting with gaming for a while now, and it looks as if Netflix and some other bold streaming services might just be willing to go all the way to implement gaming into their rosters to become fully-fledged gaming platforms. 

Implementing gaming as an already established brand is not going to be a simple task. However, if certain companies are willing to go all in to make this work, it could end up being extremely profitable, and it is almost inevitable that at least one or two of the top entertainment services are going to go down this route at some point. 

To bring things full circle; while it may be unlikely that Netflix, TikTok, and other entertainment platforms are going to delve into gaming in the way we would imagine, that’s not to say that gaming isn’t going to play a major role in most platform’s services in the future, and we may even see the majority of entertainment hubs incorporating gaming to some extent.

Gaming is just too profitable to ignore, and in all likelihood, entertainment hubs are going to want to get in on the action sooner or later. Catch you in the next one. 

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