Despite his young age – he’s only 24 – Verstappen himself has always remained calm. It’s all about performance. of winning. According to Klomp, this attitude is what sets the Dutch apart. “Max is not driven by marketing or money. He wants to get results on the right track, that’s all that matters. Max is authentic and probably the most important aspect of sponsorship. He’s not as actively building his brand as Hamilton, who is committed to diversity and inclusion and is very much into fashion. Max mainly uses social media to keep in touch with his fans.”
With his new status as world champion, Verstappen’s allure is even greater. What company wouldn’t want to be associated with a young Formula 1 champion, who has the talent to dominate the sport for the next decade? Klomp stated that the team behind Verstappen faces some important choices: “Max is now joining the negotiations as world champion. How does ‘Team Verstappen’ deal with that?”
“If I’m being honest, it would be hard for Jumbo to keep up with the amounts the big, internationally oriented brands are willing to put on the table in order to partner with Max. There are only a few places available on his helmet. These are now reserved for Jumbo and CarNext. They pay a lot of money for it, but not the main prize. Sponsors line up for a place on Max’s helmet for a lot of money. But I also wouldn’t be surprised if Max stays loyal to Jumbo, the company that has supported him from an early age.”
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