Mark Zuckerberg, CEO of Facebook, announced at today’s Connect event Rename the company to Meta. The record can be found here. “Our company is building connected technologies. Together, we can finally put people at the center of our technology.” Zuckerberg said. However, commentators around the world are clear that the noble words are just a cover for the problems Facebook is currently facing:
After all, Zuckerberg offered one reasonable explanation: The company has a myriad of products, so it doesn’t make sense to associate one name with another (Although Facebook is still the most important social network.)
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But the new name contradicts this idea. Meta refers to the Metaverse, which is supposed to be the “next big thing”. A platform built on online interconnection, which integrates virtual reality, augmented reality, and many other technologies. The company promises a huge investment, but has not yet said what the Metaverse will actually be like:
The company owns the domain meta.com (so far it has been redirected to about.facebook.com/meta) and a Twitter account Tweet embed (still blank). Zuckerberg explains that the organizational structure will not change yet, but a different approach is to report financial results. Beginning in the fourth quarter, the company will be split into the “Application Family” and “Reality Labs” divisions, and will be listed on the stock exchange under the acronym MVRS from December.
Facebook will change its name. It detaches from the blue app identity. It can be Horizon or Meta
The social giant is changing his face. This does not mean that the social network Facebook will stop being itself. According to information from The Verge, you The name will be changed by the company. This should happen next week. The Connect conference will be on October 28, and we’ll likely learn more during the event at the latest. Behind the rebranding is the effort to build the so-called metaverse.
As my colleague Marketa Mikshova described on Tuesday, the company is going to hire 10,000 people in the European Union because of this. Metaverse aims to be an online interconnection-based platform. But most of all, it will be about A mixture of virtual reality and augmented reality. From the current model of working in the virtual world, which we experience through the screens of mobile phones and computers, we will move to the concept where we will experience our stay more intensely and generally differently.
Seven years ago, Facebook bought Oculus for $2 billion (it wasn’t the only similar acquisition), so The reported move does not come out of nowhere. Facebook was founded seventeen years ago. It only grows slowly and is naturally looking for space in which it can expand. The rebranding can be likened to the situation in which Google transferred its operations to the new parent company Alphabet.
Speculation about a new name
The new Facebook name can contain the term horizon. His online virtual reality game, originally called Facebook Horizon, was renamed Horizon Worlds two weeks ago. This summer, the manufacturer launched Horizon Workrooms, a team collaboration tool.
The second theory plays with expression dead. It would fit with the meaning of the community’s efforts. What’s more, it’s a short, amazing and understandable expression that would really make Facebook fit into the equation. Since Casey Newton and Neil Shankar are terrified on Twitter, Facebook has bought a number of domains with the term meta in the name, with meta.com currently redirecting to meta.org. The site is part of the Chan Zuckerberg Initiative.
