“Apple takes part in the fight for broadcast rights in the Eredivisie”


Apple is bidding for the broadcast rights to the Dutch Eredivisie. This was reported by well-informed sports marketer Chris Werts. Other US giants Amazon and Netflix are also interested in the rights to the Dutch football competition.

Apple wants the broadcast rights to the Eredivisie

Tech giants are increasingly throwing themselves into sports rights — including Apple. The Cupertino-based company has already signed a ten-year contract with Major League Soccer this year: US Soccer Competition. Starting in 2023, all MLS soccer matches will be available exclusively on the Apple TV app.

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From 2025, the Eredivisie may also be shown there. In a program orange winter From SBS 6, Chris Woerts revealed that Apple is also hoping to win broadcast rights for Eredivisie matches. It is now owned by ESPN. There is serious competition, because Amazon and Netflix are also preparing a show, which is also increasingly focused on acquiring sports rights.

Ziggo is also making a serious bid for the Eredivisie broadcast rights. They bought the broadcast rights for the Champions League, Europa League and this month’s Premier League. European matches can be watched on Ziggo from mid-2024 to at least 2027.

“Ziggo has announced that they want to take over the ESPN role,” Woerts reports orange winter. “In addition to all European matches, they also want to broadcast all Eredivisie matches in 2025, including summaries.” According to the sports marketer, ESPN has shown that 1.2 million people are willing to sign up for Eredivisie football. And he expects that there will be a serious proposal, “at least 150 to 200 million euros a year.”

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Starting in 2023, Apple will at least be allowed to stream MLS duels live. To watch all matches, you’ll need a subscription to a new MLS streaming service, which is only available through the Apple TV app. This costs $14.99 a month, or $99 for one season. Apple TV+ subscribers get a discount: You pay $12.99 per month or $79 for one season.

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