Netflix customers in the US are increasingly dissatisfied with the streaming service. That’s according to the June issue of Whip Media’s Live Streaming Satisfaction Report. Overall subscriber satisfaction decreased by 10% compared to the previous year to 80%. Nine percent of customers are considering canceling the service – in 2021 it was six percent.
According to a survey conducted by Whip Media in the USA, only 80 percent of Netflix customers are satisfied or very satisfied with their streaming provider. In the previous year, this value was still 90 percent. As a result, nine percent of Netflix subscribers were considering canceling the service in 2022. This is three percent more than in 2021. Users cited a renewed increase in subscription fees as the main reason for termination (69 percent). And at a large distance from other reasons, 55 percent of those surveyed criticized the value as being too low. 29 percent and 28 percent, respectively, were dissatisfied with the program library and Netflix Originals.
Netflix suffers from stiff competition in the US
In the US, Netflix faces stiff competition from HBO Max, Disney Plus, Hulu, and Paramount+. Apple TV+ also plays a much bigger role in the US than it does in Germany — it has even increased customer satisfaction by 14 percent from 62 percent in 2021 to 76 percent now. No other streaming service saw such a dramatic increase in 2022. HBO Max tops the satisfaction rating with 94 percent (up from 92 percent last year), Disney Plus at 88 percent (fixed), and Hulu at 87 percent (up than 89 percent). Amazon Prime lost three percent compared to the previous year and is now at 72 percent customer satisfaction. On the other hand, Paramount+ increased by four percent to a total of 79 percent, thus outperforming Amazon.
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However, US streaming customers were the most likely to consider Netflix “essential” (31 percent). However, the “serial broadcaster” lost a full ten percent in this category within a year. It is followed by competition from HBO Max, Hulu, and Disney Plus, the latter of which is up five percent to 14 percent now overall. Amazon Prime still counts as a base with six percent of subscribers.
Source: via Golem
