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When Quibi launched earlier this year, it looked pretty cool. Custom designed rings for mobile viewing that automatically adjust anyway You currently carry your phone? Sure, let’s try it! Unfortunately, Quibi didn’t really take off. Now, the only episode left is an epilogue to the video streaming platform itself – The Wall Street Journal says Quibi has decided to shut down.
Earlier in the day, Quibi founder Geoffrey Katzenberg informed investors that it was shutting down the service. It’s a disappointing end to the service that promised to revolutionize the way we consume content. Analysts believe that the epidemiological situation kept many potential Quibi members stuck at home rather than hopping on the go, making the mobile-optimized video less attractive. When people want to watch something at home, they generally prefer to use the largest possible screen.
When it launched, Quibi didn’t work on smart TVs or even support Chromecasting content for them. Heck, it still doesn’t have a web client. The company finally introduced apps for Android TV, Apple TV, and Fire TV yesterday, but it was a little too late to do anything good. While Katzenberg was said to have tried to sell Quibi to someone else, several potential suitors were put off because Quibi did not own most of the shows that he aired.
The service boasted some unique content from the big names in entertainment, but in the end, that wasn’t enough to save Quibi from drowning in a sea of streaming services offering more content on more devices. It is unclear when Quibi will be offline and what will happen to its content, but an official announcement of the shutdown will likely appear soon with these details.

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