Saturday morning at Zurich Main Station (HB). “Good morning. I would like to buy Spiegel magazine.” As the only customer, the friendly sales representative takes time for the Nau.ch reader and unpacks the newly arrived magazines from the plastic.
The salesperson then says, “Please use the new self-checkout system located next to the cash register.” This is despite there being no other customers at the kiosk and there being enough time to operate the cash register.
The seller explains: “Unfortunately, customers never use self-checkout. If this continues, it will be removed again. That’s why I’ll do it for you now.”
He said and did. The seller purchases the magazine himself at self-checkout. “All I had to do was present my bank card,” says a Nau.ch reader.
However, self-checkout does not serve this purpose. So why even cling to it?
“The use of self-checkouts depends greatly on the location,” explains worker Valora when asked. Checkouts are an additional offering to make shopping more efficient and convenient.
Usage and comments will be monitored on an ongoing basis. Its position in the store is also constantly being improved.
The fact that self-checkouts are rarely used sometimes does not seem to be a problem. In any case, there are no plans to remove the cash registers.
But they want to improve it: “We are currently planning a pilot project with a new UI and a larger screen.”
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